Summary
Blue Square has become one of the biggest online British betting companies following its launch in May 1999.
The trusted online bookmaker offer new customers a free bet to new customers and offer great odds.
Their focus is primarily on UK-based events and the website is only available in English.
New Customer Offer
Claim a £25 free bet when you open an account.
Wagering requirement
Qualifying bets must be win, single or multiple bets placed at odds of evens or greater.
Background
Blue Square launched in May 1999 and since then has become one of the biggest online betting companies in the United Kingdom.
In January 2003, the company was acquired by Rank, a leading UK entertainment and leisure company and Blue Square have gone to attract over 1 million customers.
As well as offering a sportsbook, the company have expanded in recent years, with an online casino, poker, bingo and games now offered.
Blue Square also power the odds that you currently see at 888sport.
Bet at Blue Square
Odds and Markets
Blue Square usually offer solid odds when it comes to football and racing, although it's fairly rare to see them offering a stand-out price on a big race or upcoming match.
However, Blue Square's pre-match coverage when it comes to football - as well as tennis and rugby - is excellent.
A range of betting specials and novelty betting markets can often be found which serves as a nice PR exercise but also can provide a fun betting opportunity for new and existing customers.
Website
Blue Square offer an attractive website which is extremely user friendly.
Live betting is easy to find and placing a bet is a doddle, especially as the bet slip is permanently on view.
The iCard feature helps to make Blue Square's racing service one of the best in the business and is aided by the addition of live video streaming of race meetings.
Customer Service
Customer support is available 24/7, with Live Chat, email and telephone support options available.
Customer Service Email
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Customer Service Telephone Number
0800 5870500
Claim a £25 free bet when you open an account.Qualifying bets must be win, single or multiple bets placed at odds of evens or greater.
Promotions
£100 Caption Competition
Submit a funny caption for the chance to win a £100 free bet in the Blue Square weekly Caption Competition.
£100 Welcome Deposit Bonus at Blue Square Casino
Deposit and play with Blue Square Casino and Games and receive up to £100 free when you make your first deposit. Start playing our fantastic games from as little as 1p!
Live Streaming Details
Blue Square streams live UK horse racing via their website. Simply place a bet of £1 or more to be able to watch that race live.