Paddy Power have been established since 1988 and are currently Ireland’s largest bookmaker. Although widely respected, they have something of a controversial opinion within the betting industry due to a number of close-to-the-bone marketing campaigns and their tendency to pay out on outcomes before an event has even been settled.
The Paddy Power website is quick, clean and easy-to-use. They have one of the easiest sign-up processes in the industry and finding your bet is a pretty straightforward process. As mentioned, the Irish firm delight in providing humorous editorial to accompany many of their homepage-featured markets, while the theme continues with their entertaining customer emails.
Their odds are generally very good, especially when it comes to football betting. These guys are unafraid of taking a position on a big football or rugby match, especially one concerning England or Ireland (where the majority of their customers are based). Their money-back offers should also be applauded, especially as they always provide realistic outcomes (such as cashback if Owen scores the last goal for England).
Market-wise, again very strong, especially when it comes to special bets. This could mean additional markets on a particular football match (will Fergie shake Sven’s hand) or simply apply to the likes of Big Brother and Eurovision. They also always seem to have an extensive range of markets on the popular sporting events.
Their customer services are limited by their opening times, which are 8am – midnight, Monday to Saturday and 9am – midnight on a Sunday. Available languages are English, Spanish and German and they seem to be reasonably efficient at dealing with customer queries.
Any new customers visiting Paddy Power from Free Bet Codes will qualify for up to £100 in free bets.
Having an account with Paddy Power can be a rewarding experience, not least because you can get cashback or even paid out despite backing a losing selection. Their odds are nearly always competitive and there is plenty of choice for those looking for a variety of angles on a sporting event. Their special markets are also imaginative, entertaining and often provide some decent value to boot!