When it comes to bookmakers with experience, they don’t come any bigger than William Hill. The Leeds-based company were founded in 1934 and, like main competitors Ladbrokes, Coral and Totesport operate over 2,000 licensed betting offices in the UK. In addition to shops and online, Hills have a huge telephone betting operation and claim to now have nearly 300,000 customers.
A strong reputation for being safe, secure and well-established
Misses
Sports and markets are still quite UK-centric
Odds aren’t particularly competitive
Summary Review - William Hill
For those new to online betting, William Hill are a solid bookmaker, especially now they offer a free bet to new customers. Despite the makeover, their website is quick and easy-to-navigate, with their markets and odds well-presented. You can also be guaranteed a safe and secure betting experience, as well as a quick payout. If you’re looking for sharper prices and a more dynamic In-Play experience, there are better options.
