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Racing’s stakeholders have come together to create the major new day, which will be hosted at Ascot on October 15th, 2011.
British Champions’ Day will feature the Champion Stakes, Queen Elizabeth II Stakes, Diadem Stakes, Jockey Club Cup and Pride Stakes, as well as a high profile Handicap.
Ascot’s prime location and capacity are viewed as important to help set the stage for British racing to create a larger and more prestigious climax to the premier Flat season for three year olds and upwards. The long-term aim is for this event to rank with the USA’s Breeders’ Cup and France’s Prix de L’Arc de Triomphe.
The new event will be heavily marketed and is seen as a crucial step towards broadening the appeal of the sport in Britain, whilst also attracting audiences from around the world. British Champions’ Day will be the culmination of a series of races showcasing the best of British Flat racing throughout the season.
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