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Ladbrokes expect record business for the Cheltenham Festival

Bet on the Cheltenham Festival with Ladbrokes! (credit: Will Palmer)
A staggering £35,000 a second will be bet at the Cheltenham Festival this week, according to leading bookmakers Ladbrokes. 

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 With 27 races over four days in the Cotwolds the betting industry is braced for the biggest week of the entire year with over £300 million set to be gambled.
 
And with races lasting an average of barely over 5 minutes each, a whopping 35 grand a second is set to smash bookmaking records.
 
David Williams of Ladbrokes said: "Economists who tell us we're in a financial slump have clearly never been to Cheltenham in March.
 
"The Festival gets bigger each year and the massive sums of money that swill around on-course and online and in shops up and down the land make us go weak at the knees."
 
Last year's Cheltenham Festival saw punters bash the bookies in one of the most expensive weeks in living memory for Ladbrokes - with the Irish leading the charge. 
 
"We've only just removed the bandages from last year" said Williams. "It was horrific as all the fancied runners seemed to score. We're desperate for a change of luck."
 
Ladbrokes are giving every customer a free fiver to bet on the opening day of the Festival in a move that will see over a million of their customers have their first bet for absolutely free.. 
 
Gold Cup day on Friday will see upwards of £40 million gambled on one race alone with Long Run and Kauto Star set to renew their rivalry as the week reaches its climax.
 
"At the moment we're fearful of Long Run but Kauto Star has an enormous following. If neither of them win bookies will be in rapture" added Williams.

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Ladbrokes expect record business for the Cheltenham Festival

A staggering £35,000 a second will be bet at the Cheltenham Festival this week, according to leading bookmakers Ladbrokes.

Read more »